Why we invested in Way: Solving the Commercial Road Transport Data Gap.
If you’ve ever questioned the high cost of a package delivery, car insurance, or local taxes that go toward fixing a pothole, you can bet that you have encountered poor fleet management. And yet, how commercial vehicle fleets are organised is likely something you have never thought about – most of us haven’t.
Commercial vehicle fleets, such as trucks, vans, and cars, used by delivery businesses, retailers, and car rentals, have a hidden but surprisingly large impact on our daily lives. Making them efficient can reduce breakdowns, maintenance costs, road damage, fuel consumption, and pollution.
Data is the key to solving this. The trouble is that much of it is locked away in siloed systems created by competing legacy platforms, many of which are only able to process information from one type of fleet. With 26.5 million commercial vehicles set to be connected to European management systems by 2027, we need scalable, real-time solutions that can put all this vast data to work, no matter the vehicle, operating system, or territory it’s coming from.
That’s where Way comes in. Created by Wolt co-founder Oskari and Lucid Motors veteran Juho, Way is working to modernise commercial fleet data infrastructure so that managers can make better decisions that, in the long run, will benefit everyone – from the individual stuck in traffic on their commute to governments spending high sums on road maintenance and companies struggling with strained supply chains.
Juho Hyytiäinen and Oskari Petas.
A Different Way
Way’s intelligence engine seamlessly plugs into existing vehicles, devices, and management platforms, enabling all the data available to fleet managers to be unified into a single, usable toolkit that enables more effective planning and modelling.
The technology smoothes the path for electric vehicle adoption in fleet operations. With the rise of EVs, mixed fleet operations are increasingly common but notoriously tricky to manage. The differences between refuelling and maintaining EVs and petrol or diesel vehicles are vast, meaning that fleet managers must work with two isolated systems to make their decisions. With Way, they can have the information all in one place.
“We want to use the case of mixed fleets and build it into a longitudinal solution that doesn’t just work for specific use cases, but for all use cases. We believe that enabling different kinds of data and contexts to be captured, processed, and put to work can transform the future of fleet management,” says Juho.
Way’s founders want to enable everything to be optimised through data and AI, from electric charging to maintenance, driver management to delivery mapping. With more information at fleet managers’ fingertips, better decisions can be made to improve fuel consumption, delivery speed, and more.
The long road to progress
Nearly 60% of fleet managers still spend up to 4 hours per week on manual data entry, and, shockingly, 20% report some tracking data via paper forms. This seems almost archaic when presented against the backdrop of digital transformations, let alone AI advancements.
But this doesn't only impact the day-to-day job of a fleet manager. Better telematics are proving to yield success stories across the board. Simply using GPS tracking has reduced fuel costs by one quarter, and insurance and accident numbers by one-fifth in 2025. Elsewhere, companies like Walmart have created customer price efficiencies, including reducing delivery costs by 40% due to better fleet management and automation. All of this has been achieved using just a fraction of the data Way has the potential to unlock.
Open for change
The founders’ backgrounds – Oskari built a food delivery platform acquired by DoorDash for $8bn, and Juho led the technology for OpenUSD datasets and generative AI at Lucid Motors, the creators of one of the world’s fastest-charging electric vehicles – mean they have a deep understanding of the challenges fleet managers face and how to address them. But what really impressed us is the team’s dedication to using an open-source framework to tackle outdated systems.
As a member of the Open Logistics Foundation, Way is committed to advancing open innovation for logistics businesses. This approach could help reinvent transportation by lowering the cost of obtaining crucial data, freeing businesses from vendor lock-in, allowing for better customisation, transparent security and compliance and, of course, harnessing community-driven innovation.
Such a solution could not come at a better time, with the EU Data Act coming into full force this September. The new regulation will require that all vehicle data be shareable and auditable. Even if a business does not directly own its cargo, it will be expected to have accurate reporting of its carbon emissions. This presents a particularly compelling ‘why now’ moment for a service that can deliver regular, up-to-date data that gives businesses the whole picture.
Credit: Unsplash
Way’s platform is a truly modern offering at a time when major systematic changes are being set in motion. It puts the startup at the forefront of dealing with the ‘messy middle’ of the move to electric and autonomous vehicles, as well as new data protections built to empower the consumer. We look forward to being a part of the journey with Juho and Oskari as they continue to develop a solution that aims to solve the biggest challenges facing fleet management today.